Paid ads are a powerful tool, but they’re often misunderstood. They act as a multiplier of your existing sales funnel, not a magical solution for generating sales and leads. If your funnel is already working effectively, paid ads can amplify your success. However, without a solid foundation, the benefits of paid ads may be limited to superficial engagement, leaving potential customers dissatisfied.

To make paid ads work for your business, it’s crucial to assess and refine your sales funnel first.ins with an idea.