The Power of Homepage Videos: Why Your Website Needs One
If a picture is worth 1000 words, how many words is a video worth?
Websites today are just as important as storefronts were a hundred years ago. Pedestrians used to stroll down the road and window-shop, often choosing stores with the most inviting displays to shop in. Websites now serves the same purpose. In the digital era, your website can be the determining factor in whether a customer chooses to buy your product or service. So why would a homepage need a video?
1. Videos Boost Engagement
Website visitors prefer video content to text because it's visually engaging and easier to digest. According to a study by Wyzowl, 91% of consumers say they want to see more online video content from brands in 2023. People are naturally drawn to visual content, and video provides a way for your company to quickly capture attention.
Further, the same study found that 73% of consumers say they'd rather watch a short video to learn about a product or service than read a text-based article. This preference for video is an opportunity to present your message in a format that is more likely to be consumed and shared.
2. Increased Conversion Rates
Videos on your website can significantly increase conversion rates. A report by Eyeview Digital revealed that using video on landing pages can boost conversions by up to 80%. When potential customers see a video that explains your products or services in a clear and engaging way, it helps build trust and understanding, which leads to more sales.
Additionally, videos make complex information easier to grasp. If your business offers detailed products or services, a well-crafted video can walk customers through the benefits and features in a more relatable way than static content could.
3. Better Search Engine Rankings
Not only do videos help with engagement, but they also boost your website's SEO (search engine optimization). According to Forrester Research, websites with video are 53 times more likely to rank on the first page of Google search results. Search engines favor websites that offer rich, diverse content, and adding videos signals that your site is informative and engaging.
Google also owns YouTube, the second-largest search engine, making it more likely for your videos to appear in search results if hosted on both platforms. As a result, businesses that use videos are in a better position to gain visibility and drive traffic to their websites.
4. Videos Build Trust and Credibility
In an era where consumers value authenticity, videos are one of the most effective ways to humanize your brand and build trust. According to a HubSpot survey, 64% of consumers say watching a video makes them more likely to purchase. Seeing real people, products in action, or customer testimonials in a video creates a sense of transparency and connection that text or images alone can’t achieve.
When potential customers can see your product or service in action, it builds confidence in their buying decision. This is especially true for businesses that require a more personal touch, such as service providers, consultants, and retailers with detailed offerings.
5. Mobile Users Love Video
Mobile consumption is on the rise, and video is at the center of that growth. Over 75% of all video views come from mobile devices , and this trend shows no signs of slowing down. As more people browse websites and make purchasing decisions on their phones, video offers an optimal way to communicate your message. In fact, studies show that mobile users are more likely to engage with and share video content compared to desktop users.
With the shift toward mobile-first browsing, incorporating videos into your site makes your content more accessible and appealing to the ever-growing mobile audience.
6. Video Improves Retention and Understanding
People remember visual content better than text, and this applies to video as well. According to Insivia, viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text . This is especially useful for businesses looking to explain a complex product or service. By using video, you ensure that your message sticks with potential customers long after they leave your website.
Conclusion
Adding videos to your company’s website is not just a trend—it’s a strategic move that can increase engagement, boost conversions, and improve your search engine rankings. As consumer preferences continue to shift toward video, having dynamic, high-quality content on your site will help your business connect with audiences, build trust, and stay competitive in a crowded digital landscape.
